A proud part of our heritage at HealthKeeperz is our founding deep in the heart of North Carolina’s native population in southeastern North Carolina, by one of the first licensed Native American pharmacists in the Tar Heel State, Howard Brooks. We celebrate our heritage, as well as our present and future contributions to the people of our hometown of Pembroke and Robeson County by sponsoring our community’s signature event, Lumbee Homecoming.
Established in 1968,) Lumbee Homecoming began as a celebration of Indian pride during the civil rights movement. As such, the annual Homecoming event, which typically takes during the last week of June and the first week of July, is a two-week showcase for the successes of the Lumbee people in all facets and branches of modern and tribal society.
Featured in the multi-venue celebration are events aimed at promoting the historic educational, social, economic, political, and cultural contributions to our communities, county, state, and nation. The event draws thousands of scattered Lumbee tribesmen and women back to the native homeland of Robeson County and the Town of Pembroke, generating millions of summertime tourism dollars in southeastern North Carolina.
The annual celebration is hosted by the Lumbee Regional Development Association (LRDA), in close conjunction with the Town of Pembroke and UNC Pembroke, as well as an array of corporate partners, including HealthKeeperz. This year’s homecoming featured live music and cultural films, a daily arts and crafts market, pageants, games (including wrestling, tennis, golf, and basketball) and a 5k fun run, fireworks, and a parade to close the festivities on Saturday, July 8.
On Saturday, July 1, the tribe recognized its significant cohort of veterans of foreign wars with the Lumbee Warriors’ Veterans Military Ball. HealthKeeperz, to further honor its heritage as a Lumbee-founded, Lumbee owned company operating for the health and well-being of both the Lumbee Nation and its neighbors, sponsored the annual Elders Luncheon on July 5 at the Southeastern North Carolina Agricultural Center.
“Every day, we are proud to serve the Lumbee people in the healing work we do at HealthKeeperz,” said company president Tim Brooks. “Since our founding, we have been an embedded, committed part Pembroke, Robeson County, and surrounding communities, and even as we grow into a company that spreads across North Carolina, we will never forget our heritage. That’s why our partnership with the LRDA and our commitment to honoring our tribal elders remain important to us at HealthKeeperz. Our tribe is a gift from God above, and we honor our tribe accordingly.”
To learn more about Lumbee Homecoming, celebrating its 50th anniversary in 2018, visit www.lumbeehomecoming.com.